Email is a powerful marketing tool, but it’s not without its challenges. It’s not uncommon for people to enter incorrect or invalid email addresses at checkout or during signup – either on purpose or by accident. This can cause serious issues for marketers, resulting in high bounce rates and poor deliverability. Email validation helps solve these problems by ensuring that emails are valid and deliverable before they’re sent out.

One of the main reasons for email validation website  time and resources on sending emails to invalid or non-deliverable addresses. Sending email to these addresses results in hard bounces, which harms the sender’s reputation. If the sender’s reputation drops too low, they may be placed on an email blacklist and will not be able to send any more emails.

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Another reason for email validation is to reduce spamming. Spam is a massive problem for businesses, and it’s important to ensure that any emails you send are actually reaching their intended recipients. Email validation helps to do this by ensuring that the domain name of an email address is active and that it’s configured to accept mail.

Email validation can be done using real-time validation tools, which can be integrated into web forms on websites and apps to detect common formatting errors such as missing “@” symbols or spaces. These tools also check for disposable or temporary email addresses, as well as ensuring that the syntax of an email address follows the proper standards.