Traditionally, 안전놀이터 have been delivered over terrestrial, cable and satellite networks. But with the rise of OTT services, streaming video providers are now delivering live sports content via the Internet. This allows you to watch games on the go without having to be at home in front of a TV.

Live Sports

The popularity of streaming services has created a new opportunity for brands to reach loyal sports fans. Whether they are watching the Super Bowl or a regular game, fans are broadcasting their experience on social media to thousands of like-minded people. Tap into this audience and you can increase brand awareness, sales, and engagement.

While legacy pay-TV has the rights to most major live sporting events, these are quickly being supplanted by streaming video operators that are willing to shell out big bucks for the rights to broadcast these events. Adding exclusive live sports content helps a streaming service differentiate itself from its competitors, which leads to high subscriber growth and ad revenue.

Live sports also tend to be lengthy broadcasts, which increases the amount of time viewers spend on a platform and boosts the platform's market positioning as a must-have service for diehard fans. Streaming platforms can further enhance viewer engagement by offering pre-game shows, post-game analysis, and highlight reels.